Dear Shareholders,
2009 witnessed the most difficult period for GOME Electrical Appliances Holding Limited (the “Company”) together with its subsidiaries (collectively known as the “Group” or “GOME “) to date since its initial listing. Amid the contraction of
2009 BUSINESS
In response to the change in macroeconomic conditions and demand, the Company fully implemented its strategy of transformation, focusing on network rationalization and individuals to reprofitability improvement. The Company ensured that large-scale stores were opened in premium locations to accommodate large inflows of customers, while we closed down 189 under performing stores. As a result of this rationalization, the revenue of the Company for the reporting year dropped approximately 7.02% as compared to that of 2008. At the same time, however, we are pleased to note that the
Through a series of measures to enhance the profitability of individual stores, including differentiated product management, and provision of value-added services like extended warranty service and after-sales ser vice, our consolidated gross profit margin increased to 17.32% from 16.94% last year.
In 2009, the Group recorded a 12.35% decrease in operating profit from RMB1,944 million in 2008 to RMB1,704 million. However, the decrease in operating profit narrowed and improved on a quarterly basis thanks to the setting and achievement of precision management targets. Profit for the year attributable to owners of the parent amounted to approximately RMB1,409 million, a sharp rise of 34.45% compared to that of last year. The Basic earnings per share (“EPS”) were RMB0.103, a rise of 25.61% as compared to RMB0.082 last year.
As of 31 December 2009, cash and cash equivalents were RMB6,029 million. This satisfactory cash position and sound capital structure laid a solid foundation for our future development. However, in May 2010, the redemption rights of the 0% coupon convertible bonds due in 2014 (the “Old 2014 Convertible Bonds”) will become exercisable. We also need to prepare for potential requirements for capital to develop second tier markets and rural areas and to upgrade our internal information systems. Therefore, we recommended the board of directors of the Company (the “Board”) not to pay a final dividend for 2009.